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Delivering Always On Marketing

Business Issue

Complex, aging decisioning systems unable to meet the needs of the business

  • A product centric, transactional engagement with customers with inconsistent messaging across channels resulting in a poor CX.
  • No common personalization brain to drive the right customer experience.
  • Inability to recognize value opportunities resulting in lost value and lower customer engagement.

Solution

A unified & relevant experience across channels with customer first NBAs in contact centre, retail, web, and mobile

  • Journeys that reflect the customer need thru every stage driven.
  • Individual pricing leveraging recommendation logic within a simple UI improving conversion.
  • An architecture that creates a comprehensive view of customer source data in batch and real-time driven, enabling real-time arbitration across multiple strategies delivering the best set of actions for the customer.

Results

The programme is well advanced in its delivery and is already delivering significant benefits. For instance in Contact Centre Retention Vodafone have seen improvements to 5% higher average net revenue, 1.3pp higher conversion, and 19% reduction in average handling time.

The capability is allowing unprecedented control in the business over how it can predict, react and respond to individual customer needs across 18 customer touchpoints – digital and assisted. It has creat the ability for Vodafone to have relevant, personalized ‘conversations’ with customers across multiple channels and products – in real time.

Make sure you are Customer Centric in what you do. Consider not only whether the end-user customer recommendation is perfect, but also recognize that our agents are customers in this space too. They need the right tools and Next Best Recommendations to excel at what they do best — Sales, Service, and Deal Negotiation

Russell Welton

Decisioning Systems Authority, Vodafone UK

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Watch how Vodafone UK detect and decision on Customer Signals in Real Time to Retain and Grow Customer Relationships.

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Next Best Actions for Call Centres in 9 weeks

Deliver AI driven Next Best Actions (MLP) to frontline Agents within 9 weeks.

KPIs : Proactive issue resolution, Reduce churn, Increase attach rates and Revenue.

View PEGA Article Download Adqura PDF