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Our Story

Adqura was founded over a decade ago by decision management experts aiming to drive positive impact through data-based intelligent customer engagement. Our name, based on the Latin “ad curo” meaning “to do with care”, reflects our passionate belief in the power of decisioning to drive insightful, intelligent action and make a positive difference.

We have since become globally recognized thought leaders, choosing innovative projects where our pillars of excellence—innovation, delivery, knowledge and capabilities—can achieve differentiated outcomes.

Our leadership team pioneered on-demand customer decisioning in the UK and has constantly innovated bespoke optimization methods globally. We have created, delivered and managed these capabilities across territories and sectors. With offices spanning Europe, the Americas, and Asia, we deliver projects globally.

Our unique skills and ongoing investment in R&D for emerging technologies enable us to pioneer new solutions, evidenced by industry firsts with major brands. As a trusted partner, we go beyond expectations to help clients gain exceptional insights and personalization capabilities for class-leading customer experiences.

Our Services

Adqura provides comprehensive business and technical consultancy services, as well as end-to-end implementation and ongoing support for clients across various sectors in 1:1 Customer Engagement. Our services range from developing business strategies to providing capability assessments, roadmaps, implementation, decisioning optimization, and continuous technical support.

At Adqura, we take pride in delivering exceptional customer experiences to our clients. We work in close partnership with our clients to ensure, aligned to their business goals, to deliver a world-class experience to their customers. Our team of experts has pioneered the development and optimization of on-demand 1:1 Customer Engagement across the customer lifecycle since its inception in the UK. Our unique blend of experience across business, AI, technical, and operational areas allows us to effectively communicate with all business stakeholders, fostering engagement across the organization and promoting effective organizational alignment.

History of 1:1 Firsts

  • The first truly ‘Always On‘ Pega decisioning implementation at Vodafone UK
  • The first Multi Branded ‘Decisioning as a Service’ implementation for Alight Solutions delivering ‘Hyper Personalized’ employee comms for their customer brands
  • Delivered the first Omni-Channel Pega decisioning solution at British Gas
  • Delivered the first Customer Loyalty and Rewards program using Pega CDH

Meet the Management Team

Piers King

Chief Operating Officer

Kayvan Mahinfar

CEO

Sameer Prakash

Chief Technology Officer

Shrinivas Nayak

Chief Data & Information Officer

Sinan Cilesiz

President North America

Kausik Pal

Decisioning Director

Venkata Krishna

Director – India Operations

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We offer comprehensive consulting spanning business and technical domains along with end-to-end Pega solution delivery and ongoing managed services.

Our expertise across business, technical, and operational enable us to engage stakeholders organization-wide through a common language, driving alignment on objectives.

This blend of consultative strategy perspective and hands-on implementation capabilities allows smooth end-to-end execution from vision to value realization.

Clients We Work With

Client Success Stories