Pioneers
& Innovators
AI Powered Intelligent Transformation
and 1:1 Customer Engagement
Discover Our Work
AI Powered Intelligent Transformation
and 1:1 Customer Engagement
Reduction in AHT
by using AI driven recommended bundles in Contact Centres
IVR Intelligent Deflection – Call Types
Live Customer Touchpoints
Delivering 1:1 customer experience for Top European Comms client
Business Case Uplift
for European Comms client
Simulation Delivers Actions Combination at Household Level for UK’s Biggest Utility Company
Premier services
Intelligent transformation goes beyond simple digitization. We help clients use Pega blueprint to reimagine customer engagement, compliance, and operational efficiency through:
Premier services
We enable seamless omnichannel engagements powered by integrated customer data and AI driven realtime decisioning. Our approach drives increased engagement, loyalty and satisfaction, across assisted, digital and paid channels. For our premier Comms client we deliver NBAs into over 18 customer touchpoints
Premier services
We have over 10 years of experience helping large enterprises implement customized decisioning solutions. Our experts seamlessly integrate enterprise data feeds, leverage latest in Machine Learning, and Automated Decision logic across various client systems and Channels. This provides a unified decisioning layer that delivers AI powered personalized, consistent experiences optimized to customer needs. driving increased engagement, satisfaction, and loyalty across the business.
We help enterprises transform fragmented marketing and communication silos into a unified, AI-driven decisioning hub that delivers personalized 1:1 customer engagement across all touchpoints.
By implementing Pega CDH’s real-time decisioning capabilities, we enable your organization to monitor each individual customer’s journey and respond with the next-best-action—whether through inbound, outbound, trigger-based, or digital channels—creating an Always On superior customer experiences that drive satisfaction and business outcomes.
Adqura accelerates your digital transformation through AI-driven decisioning and Pega’s enterprise platform. We help you reduce operational costs through intelligent automation, deliver personalized real-time customer interactions, and scale solutions across your enterprise—all while maintaining regulatory compliance and agility. Our clients typically achieve up to 50% faster transformation timelines through our business outcome-focused methodology.
Our Transformation Approach
We begin by analyzing your current state and defining transformation goals, then create a strategic roadmap aligned with your business priorities. Using pre-built accelerators and industry best practices, we deploy Pega solutions rapidly, followed by continuous monitoring and optimization to ensure sustained business value. This phased approach ensures your AI-powered decisioning capabilities deliver measurable results at every stage.
Financial institutions face mounting regulatory pressure to verify customer identities while reducing onboarding friction and detecting financial crime. Adqura’s Pega-powered KYC solution transforms compliance from a costly burden into a competitive advantage through AI-driven risk-based decisioning, automated identity verification across multiple data sources, and continuous monitoring against sanctions lists and adverse media. Our solution integrates seamlessly with identity verification providers, credit bureaus, core banking systems, and document verification services to deliver real-time verification decisions.
Business Impact and Capabilities
We enable financial institutions to reduce account opening time from days to minutes while cutting manual review costs by up to 70%. Our intelligent decisioning engine applies risk-based rules to categorize customers, adjust verification requirements dynamically, and minimize false positives—delivering seamless digital onboarding across all channels. Whether you need digital account opening, complex corporate KYC with beneficial ownership analysis, automated periodic reviews, or enhanced due diligence for high-risk customers, our solution provides complete audit trails and maintains compliance across changing regulations and jurisdictions.
Adqura helps enterprises transform legacy marketing technology stacks into modern, AI-powered customer engagement platforms. We begin with comprehensive assessments of your current campaign management systems, marketing automation tools, and customer data infrastructure to identify integration gaps, process inefficiencies, and untapped decisioning opportunities. Our proven methodology migrates traditional batch-and-blast campaigns into real-time, customer-centric Next-Best-Action strategies—transitioning from periodic campaign pushes to always-on customer engagement that responds intelligently to individual customer behaviors and preferences across all touchpoints.
From Campaigns to Continuous Decisioning
Leveraging our deep CDH expertise across financial services and enterprise clients, we’ve successfully modernized marketing stacks for organizations moving from tools like Salesforce Marketing Cloud, Adobe Campaign, and legacy campaign management systems to Pega’s AI-driven decisioning hub. Our migration approach preserves your existing business logic and customer strategies while unlocking real-time decisioning capabilities, eliminating data silos, and reducing technology complexity. The result: faster time-to-market for new customer strategies, improved customer experiences through personalized engagement, and significantly reduced operational costs from consolidated marketing technology investments.
We enable enterprises deepen customer relationships resulting in profitable and sustainable customer growth and retention. This includes a mix of technology and process capabilities that use AI to identify and optimize next best actions to boost acquisition, conversion, and loyalty. The result is double-digit gains for key CX metrics including satisfaction, lifetime value and retention rates.
Our Rewards and Loyalty is a comprehensive customer loyalty and rewards management solution built on Pega’s Customer Decision Hub. This innovative app seamlessly integrates with existing Pega implementations, offering a user-friendly customer portal and service layer.
It streamlines rewards management with robust features for customer onboarding, value calculation, voucher administration, prize draws and multichannel promotions. Customers benefit from a digital wallet to track rewards, view accrued value, and redeem offers. Find out more on Pega Marketplace
Pega Client Lifecycle Management (CLM) solution delivers a unified platform that orchestrates entity onboarding, regulatory KYC, credit risk assessment, and product fulfillment through AI-driven decisioning. We implement Pega’s intelligent workflows that adapt dynamically based on client type, risk profile, and jurisdiction, enabling parallel processing across sales, compliance, and operations teams—replacing fragmented manual processes with omnichannel experiences and real-time validation across Corporate & Investment Banking, Retail, and Wealth Management segments.
Business Impact and Compliance
Adqura helps customers reduce onboarding time by 70% and costs by 60%, achieving up to 80% straight-through processing while maintaining compliance with AML/CTF, FATCA, MiFID II, and global regulations. Our risk-driven decisioning engine integrates with KYC utilities, screening providers, and core banking systems to onboard clients in hours instead of weeks, improving Net Promoter Scores by 25-40 points while providing complete audit trails and regulatory confidence.
We assist clients in migrating their current strategy frameworks to Pega Next Best Action Designer, aiming not only to recreate existing artifacts but also to leverage and repurpose strategy components, thereby minimizing risk and accelerating the delivery timeline. Our goal is a comprehensive transition that optimizes both efficiency and continuity.
We specialize in seamlessly enhancing and updating Pega installations, ensuring a smooth transition to the latest versions. Our expertise lies in minimizing disruptions, optimizing performance, and efficiently managing the migration process to deliver a robust and up-to-date Pega environment for our clients.
We conduct a comprehensive assessment of Pega implementations, evaluating architecture, infrastructure and configurations to pinpoint performance bottlenecks. Our optimization services realign systems to best practices for enhanced reliability and efficiency.
Next Best Action for Contact Centers in 9 Weeks
Deliver a fully functional MLP that allows delivery of AI driven Next Best Actions into a Call Centre Agent in 9 weeks.
NBA For Contact Centers transforms customer interactions by delivering personalized experiences, reducing churn, driving revenue, enabling real-time decision making, proactive issue resolution, generating valuable insights, and allowing adaptability for continuous improvement. This results in increased customer satisfaction and overall business success.
Streamlines repetitive, manual testing tasks by leveraging automation, increasing efficiency, reducing errors, saving time, and allowing small test teams to scale.
Rulesware
Adqura partners with Rulesware to deliver enhanced AI-powered decisioning and workflow automation solutions that combine our decisioning expertise with Rulesware’s implementation capabilities, creating seamless customer experiences across the Pega platform.
Google Cloud
Adqura is the Google Cloud Platform (GCP) Sell Partner with expertise in delivering robust, scalable and secure Pega Solutions to our clients in the cloud environment leveraging the full potential of GCP, including advanced analytics, machine learning and AI capabilities.
