Case Studies
Hyper Personalisation for Employee Benefits
Case Studies
Alight provides benefits, HR and payroll services to over 70% of the Fortune 100 companies, and 35 million + employees and dependents.
The out of the box Pegasystems decisioning solution, required a multi tenancy overlay to be able to deliver hyper personalized services to the full range of clients with minimal / no technical skills. Adqura delivered exactly to these needs, creating a scalable, omni-channel solution which was up and running in ‘a few short months’.By creating an adaptive content ecosystem for hyper personalized messages, Alight is able to deliver vastly enhanced outcomes for its clients and their employees.
Using its CDH acceleration assets Adqura enabled Alight to achieve delivery of the data, AI and analytics required to deliver the right message, at the right time to multiple customer touchpoints. By creating an adaptive content ecosystem for hyper personalized messages, Alight is able to deliver vastly enhanced outcomes for its clients and their employees.
The ability to action insight rapidly and effectively means that they are able to optimise the employee benefits experience and create sharp, rapid and effective decisions
The solution is omni channel scalable and multi-tenant scalable. Alight had their first client up and running within weeks and are now fully multi-tenant and can onboard a new client in 8 minutes. They are able to develop any number of offers, across multiple channels, fuelled by AI, in a matter of weeks.
With Alight’s hyper personalization programme, it is able to put employees at the heart of their service. This helps to enhance employee’s health, wealth and total wellbeing.
The B2B2C solution is being used as a BPaaS to deliver significant benefits to Alight and hundreds of clients, with more exciting delivery plans on the horizon
Q4 2021 Results announcement: “Alight’s technology coupled with highly personalized communications resulted in higher saving patterns and improved financial wellbeing for employees. The targeted program resulted in a 5.4% average increase in 401(k) contributions, and $1,750 average increase in HSA contributions.”
Working with Adqura, leveraging Sophie’s advanced decisioning capabilities has allowed us to bring this industry leading solution to our clients and their employees. Adqura delivered exactly what was expected and it is great to work with a team which is highly skilled, friendly and truly a joy to have as part of our team
Marcus Tardif
PMP, Alight
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